In the shimmering desert light of Dubai, amidst golden sands and an endless sky, a striking image was born — Malika Beatrishe, poised beside a majestic horse, commands the frame. The desert wind lifts the folds of her couture garment, while her gaze — calm, confident, and unshakably powerful — meets the camera with unflinching clarity. This isn’t just a photo. It’s a portrait of a woman who refuses to wait for opportunity. Instead, she creates it.
“This is me,” she says. “Soft and strong at once. Not waiting for permission. Not waiting for the right time. Becoming the right time.”
The Origin of a Revolution: BRANDFACE Begins in Ukraine
Malika Beatrishe is more than a designer. More than a businesswoman. More than a visionary. She is the founder of BRANDFACE — an international platform built from nothing but belief, passion, and an unwavering commitment to women. Born in Ukraine, BRANDFACE started as a personal mission. It wasn’t about luxury or fame — it was about impact. About offering women a space to dream boldly, to rebuild self-worth, and to step into their own spotlight.
In the early days, BRANDFACE was intimate — a community where Ukrainian women came together to share stories, build confidence, and support one another in rediscovering their purpose. But Malika didn’t see BRANDFACE as a niche. She saw it as a movement.
Within just seven years, what began as a local empowerment project blossomed into a multi-national initiative. Today, more than 4,000 women across Europe and the Middle East have found their voice through BRANDFACE — not by being told who to be, but by being reminded that they already are everything they need.
Recognition and Resilience: A Nation Takes Notice
In 2021, BRANDFACE received national recognition as the Best Women’s Development Project in Ukraine. The award was not only a prestigious accolade — it was a moment of reflection. It symbolized how one woman’s vision could ripple outward and uplift thousands. For Malika, it was proof that dreams, when acted upon with courage and clarity, can influence the fabric of a nation.
But Malika’s journey wasn’t without obstacles. Launching an international movement from Ukraine — a country balancing cultural pride with political turmoil — required grit, diplomacy, and emotional intelligence. She navigated it all with her signature grace, becoming not just a leader, but a beacon of hope.
From Catwalks to Campaigns: A Global Platform of Transformation
Under Malika’s leadership, BRANDFACE has grown into more than a platform — it has become a gateway. Participants have walked the runways at major fashion weeks in Paris, Milan, Dubai, and more. They’ve graced international magazine covers, signed brand collaborations, launched their own businesses, and, perhaps most importantly, healed personal wounds through community, creativity, and courage.
“BRANDFACE is not about perfection,” Malika says. “It’s about power. The power to return to yourself. To own your beauty, your voice, your identity.”
Each participant’s journey is personal, yet universally resonant. Whether she is a single mother in Kyiv, a young artist in Milan, or a corporate leader in Abu Dhabi, every woman who enters BRANDFACE emerges with something invaluable: self-recognition.
FashionMedia: Telling Ukraine’s Story on a Global Stage
Alongside BRANDFACE, Malika also founded FashionMedia, an international creative company that gives voice and visibility to Ukrainian women around the world. Through storytelling, media production, and high-fashion campaigns, FashionMedia ensures that Ukraine’s cultural depth and feminine resilience are not just preserved — they are celebrated globally.
FashionMedia was born out of necessity — a need to challenge stereotypes, to amplify unheard stories, and to remind the world that Ukrainian women are not defined by struggle alone. They are creators, leaders, dreamers, and change-makers. And they deserve a platform that mirrors their brilliance.
In 2025, BRANDFACE’s impact culminated in yet another honor — a national award at the UKRAINIAN BUSINESS EVOLUTION ceremony, where it was recognized as a general partner. This wasn’t just a celebratory title. It was a moment of collective triumph, showcasing how women’s empowerment directly contributes to national growth, economic resilience, and social healing.
A Woman Who Embodies Paradox: Power Meets Grace
Malika Beatrishe defies simplification. She is couture and consciousness. She is softness with sharp edges. She is strategy wrapped in elegance. Her leadership style is defined not by control, but by creative freedom — both for herself and for others.
Her aesthetic sensibility is world-class, but her emotional intelligence is what truly sets her apart. She doesn’t believe in limiting women to a singular identity. Rather, she believes in the opposite: that women are at their best when they embrace all their contradictions.
“You can be influential and emotional. Wild and refined. Tender and unstoppable. That’s the essence of the modern woman,” Malika says.
And she lives it.
The Future is Female — And It’s Being Written Now
Malika often says, “I believe every woman can be more than part of the world — she can be the force that creates it.” For her, the future isn’t something distant. It’s now. It’s here. And it’s in the hands of women who are brave enough to take up space — not by shouting, but by showing up in their fullness.
BRANDFACE, in that way, is more than an organization. It’s a mirror — reflecting the truth back to every woman who steps into it. The truth that she is already powerful. Already worthy. Already beautiful beyond measure.
Final Thoughts: A Movement in Motion
As Malika Beatrishe stands in the desert, next to a creature symbolizing strength and freedom, she is not posing. She is declaring. She is reminding the world that dignity doesn’t wait for a stage. It creates one. That women don’t need saving. They need space.
And in that space — whether it’s a BRANDFACE workshop in Kyiv, a fashion shoot in Paris, or a speech at an international summit — transformation happens.
Because Malika Beatrishe didn’t wait for the right moment.
She became it.
Credits:-
Model: Malika Beatrishe
@malikabetrishe
Stylist: Maryna Kovalenko
@style_by_mariarty
Photographer: Evgenii Brizhanov
@brizhanov_photo
